Tom Janz, Ph.D. of PeopleAssessments and I had a chance to catch up at SIOP. We spoke about the candidate experience. Given the amount of time people are spending on YouTube, Tom thinks the on-line application process should be fun. Long questionnaires with hundreds of radio buttons to click are just not engaging.
Tom also suggests the experience be job relevant. Click Play to hear what Tom had to say:
Go ahead and apply for a job at your company. Then ask for candidate testimonials: "Did I have fun?"